Adam Penny on Creativity in Filmmaking
Adam Penny, Executive Creative Director of Connected Pictures, gets to the heart of what creative strategies make a showstopper brand level film.
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When you think of senior citizens, entering their autumnal years and giving up work, what comes to mind? Intrepid travellers, who are finally going on…
Afghan Cycles
We take cycling for granted as just another mode of transport regardless of gender. However, not everyone the world over has that privilege.
Authenticity and Into The Uncharted
For this brand film, Molton Brown wanted to capturing authenticity. Into The Uncharted works because the perfumer focused on an inspiring narrative.
The male image and Lynx
The rule book on what makes up the male image is changing, so too should unhelpful stereotypes that prevent men from moving away from a toxic masculinity.
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