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The Beautiful Truth Purpose. Human Insight. Creativity.
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Authenticity and Into The Uncharted

For this brand film, Molton Brown wanted to capturing authenticity. Into The Uncharted works because the perfumer focused on an inspiring narrative.

Male with head bowed into forearm

The male image and Lynx

The rule book on what makes up the male image is changing, so too should unhelpful stereotypes that prevent men from moving away from a toxic masculinity.