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Adam Penny

Adam Penny on Creativity in Filmmaking

Adam Penny, Executive Creative Director of Connected Pictures, gets to the heart of what creative strategies make a showstopper brand level film.

The World The Way I Want It

Tagging Germany Creatively

When you think of senior citizens, entering their autumnal years and giving up work, what comes to mind? Intrepid travellers, who are finally going on…

Afghan Cycles

We take cycling for granted as just another mode of transport regardless of gender. However, not everyone the world over has that privilege.

Authenticity and Into The Uncharted

For this brand film, Molton Brown wanted to capturing authenticity. Into The Uncharted works because the perfumer focused on an inspiring narrative.

Male with head bowed into forearm

The male image and Lynx

The rule book on what makes up the male image is changing, so too should unhelpful stereotypes that prevent men from moving away from a toxic masculinity.

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